Want to be seen as an expert in your sector? Then it’s necessary to build credibility first-hand rather than always leaning on other sources. Creating short, branded videos for social media is a great way to promote new products in a fun and visually engaging way.Ĭheck out this example from Krispy Kreme.Ĭontent creation promotes thought leadership When it’s your own creative content, you won’t even have to worry about copyright issues and can use your own colors, logo, slogan, and hashtags for maximum campaign exposure.Ĭontent Creation tip: In regard to content creation, you should aim to utilize on-brand videos.Īccording to the latest stats, 87% of video marketers say that video has increased traffic to their website, and 80% claim that video has directly increased sales. It’s directly linked to their product (toilet paper) and their target audience who tune in for some humor.Ĭreating their own social media content boosts engagement and helps to develop a strong brand identity. Quirky, funny, and uninhabited, they run wild with all kinds of innovative and unique content that simply couldn’t come from anyone else.

No one knows your brand as well as you and by creating content from scratch, you can show the world exactly what you want to be.Ĭheck out Charmin, for instance. Airbnb uses this term consistently across their platforms so that when you see Superhost-related content on social channels such as Instagram it’s easy to comprehend.Ĭontent creation allows you to get creative The word “Superhost” recognizes the best in hospitality and the most experienced hosts. It could encourage consumers to divert from your brand and head elsewhere.)Īs an example of brand consistency, let’s look at Airbnb’s terminology. (Constantly sharing someone else’s content is inconsistent. It’s easier to be consistent when you have a content guide that ensures your tone of voice is the same across all marketing channels and materials. Freshly created content is on brandĬonsistent presentation of a brand has been shown to increase revenue by 33%. If we do choose to share content, we triple-check all sources and that the post is still compliant. Maintaining control over what you put out is a must and sharing non-compliant content can land a brand in hot water. If you work in a heavily governed industry such as the finance sector, writing and approving content in-house could be safer.Īt Contentworks Agency, we produce content and social media for the finance space and need to be careful on compliance.Īll content, even social media posts, are approved by an in-house legal and compliance team. Grab these content ideas to start crafting fresh content today.

Copied or curated content can leave you on the search engine naughty list. Of course, blog content needs to be original for SEO purposes. In regard to leads, 90% of consumers are willing to share data with brands if it makes the shopping experience cheaper and easier. But unique social media content can help in many ways.įor example, businesses that blog regularly tend to attract 55% more traffic than those that don’t. New content generates leads and trafficĦ1% of marketers consider generating traffic and leads to be their biggest challenge. Here’s a list of the top benefits for creating content. There are many benefits to creating your very own content from scratch. Let’s take a look at the pros and cons of social media content creation and social media content curation and how leading brands ace both those content strategies.

This suggests that the lion’s share of time should be dedicated to finding, organizing, annotating, and sharing social media content of the highest quality. Content curation is the process of gathering existing information like blog posts, social media posts, and videos written and shared by other people or brands and sharing it with your followers.Īccording to research, the sweet spot is a 60/40 ratio of content curation vs content creation.That could be a blog, social media post or thread, e-book, video, image, Reel, Story, TikTok, and so on. Content creation is the process of creating your own social media content from scratch and marketing it to your followers or subscribers.What’s the Difference Between Content Creation and Content Curation?īefore we get into it, let’s make sure we are all on the same page.

So, is it better for brands to create content from scratch or is curating social media content produced by others a better approach? We have more channels, tools, content types, and competition than ever before. Content marketing is an increasingly busy space.

Other words for content creators